About the book: With over eight billion web pages expected to be online by 2002, getting your website heard above the noise may seem an impossible task.

As new technologies make the process of creating your own site seem ever more complex, you can't blame some people for thinking that without a trouser bulging budget and a room full of marketing and technical staff, their site is doomed to obscurity.

Fortunately, it's not always the most expensive or complicated web sites that succeed, and this book will illustrate how great websites can be put together, regardless of budget.

Placing ideas, inspiration and originality at the forefront, the book aims to demystify the process of web site creation and help you create a site that will keep your visitors coming back for more.

Using real world examples, case studies and tutorials, the book investigates the key factors needed to build a successful site, following the path all the way from inspiration to completion.

Key issues such as style vs. content and design vs. function are discussed along with tips on how to get your site noticed, using offline and online marketing.

Several key industry figures are interviewed for their opinions and advice, with the focus firmly on ideas, not on tedious technical mumbo jumbo.

Tapping into the energy and inspiration that has made some of the best sites on the web, this book aims to be an invaluable resource for anyone building or commissioning websites, teaching the value of good design, research and planning.

A successful site can be within anyone's grasp. Go for it!

author: Mike Slocombe