Disaster! Your site's looking great but you're nowhere to be seen on the search engines! So, how can you get your site the ranking it deserves?

Getting a high search engine ranking is vital, as it's been calculated that up to 80% of visitors come to websites via a search, but it's going to take persistence and patience as there's a dark science to how search engines work.

Some like 'alt' tags, others don't. Some will embrace your meta tag information like a long lost brother while others will laugh in the face of your carefully compiled keywords and descriptions. Some will race through your immaculately constructed framed site, indexing wildly, while some won't even sniff past the front door. It sure seems a tough one to work out at times.

Ultimately, the best way long term ploy of attracting visitors is to make sure that your site is the best in its field, offering unique and original content that is easy for both search engines and visitors to navigate.

To ensure maximum success, your pages should be optimised to reflect current search engines practice with pages constantly fine-tuned and resubmitted as the content changes.